Merzo reads each customer's engagement story — what they've said, what they bought, what they've ignored — decides the next best move to keep them engaged, and acts on it. Then it does it again. On autopilot, continuously, for each customer.
Click a name to see how the cockpit adapts per customer.
Only about a quarter of first-time buyers ever come back. Not because you're careless — because personalizing for thousands of people, across five channels, by hand, isn't realistic. So most teams fall back on segments: the standard 15% off code, a cross-sell out of nowhere, the same message on email and SMS within the hour. Customers notice — and what they notice is that you don't really know them.
Three signals a segment-based setup can't see — and exactly what Merzo does about each one.
Priya bought the hero serum six weeks ago. She clicked Maya's moisturizer cross-sell but didn't buy — then DM'd the Instagram page yesterday asking if it works for sensitive skin.
Clicked, didn't buy — bucketed with 400 others.
Merzo sees her real pattern.
Already sounds like your store? 3 months free, then 50% off for life.
Join waitlistMerzo sits above the tools you already use — Klaviyo, Meta, whatever's already in place — doing four jobs, one continuously updating decision per customer. You review everything until you trust it, then let it run.
One ongoing conversation, not five disconnected events — purchase, engagement, reviews, and support, in a single live profile per customer.
Merzo picks the channel, message, and timing for each customer, automatically.
Every message matches your brand voice, personalised to their history.
Email, SMS, WhatsApp, and social — coordinated, never overlapping.
The industry metrics that matter — engagement, retention, and advocacy — and the minimum lift you can expect across each one, from day one.
We're taking a founding cohort of 50 Shopify stores first. Join now for 3 months free, then 50% off our regular pricing, locked in permanently.
Straight answers to what most Shopify owners want to know first. Still have one? hello@hoptroop.com
Yes. Merzo is built specifically for Shopify stores — it reads your store's customer, order, and engagement data to decide what each customer needs next, and connects to the channels you already use.
Those are channels — they send whatever campaign you build. Merzo is the decision layer above them: it decides what to send, to whom, on which channel, and when, then hands off execution to the tools you already use.
No. Merzo adds an intelligence layer on top of Klaviyo, Judge.me, and similar tools. If you're missing infrastructure for a channel entirely, Merzo can handle sending, receiving, and tracking it directly instead.
$99–$399/month, based on your customer count. Early access includes 3 months free, then 50% off for life, locked in permanently.
Early access cohorts are targeting a minimum 15–20% improvement, at a baseline, across engagement, retention, and advocacy metrics — including repeat purchase rate, churn, engagement score, and referral rate.
Yes. Merzo reads engagement across every channel a customer is active on, and decides which channel to use for the next message — automatically, per customer.
By building an individual repurchase rhythm for each customer instead of applying one fixed win-back window to everyone — flagging early signs of drop-off before a customer actually lapses, rather than after.
Yes — Merzo is built specifically for SMB ecommerce brands on Shopify, with pricing that scales with your customer count rather than enterprise-level minimums or contracts.
Merzo is currently in early access. Join the waitlist below to be considered for the founding cohort of 50 stores.